The way to school
Friends
Brand: Friends
Country: Sweden
Media: Video
Sixty thousand children are bullied in Sweden, according to a 2002 report by the Swedish National Agency for Education. This film, by Lowe Brindfors Stockholm, is in support of Friends, a non-profit organization, who work with schools, pre-schools and sports associations to change this situation and give kids a sense of security.
This campaign compares being bullied at school to being imprisoned in shackles.
