The Dog Strikes Back
Volkswagen
Brand: Volkswagen
Country: USA
Media: Video
The much anticipated follow up to ‘The Force’ is ‘The Dog Strikes Back’ starring Bolt the dog. An extended 75-second spot online, with the 60-second version of the ad running in the second quarter of the Big Game on Feb 5th 2012. This is the third consecutive year that Volkswagen has advertised on Game Day. The agency behind the campaign is again our LA Agency Deutsch.
The unexpected final moments are a sly wink toward the Star Wars™ theme of Volkswagen’s 2011 Game Day commercial “The Force,” which became a pop culture phenomenon and has over 70 million views on YouTube to date. The theme of the commercial is “Back. And better than ever,” which illustrates the success and momentum that the Volkswagen brand is enjoying in the U.S.
