The Cleaner
Axe
Brand: Axe
Country: Argentina
Media: Video
‘The Cleaner’ is the new on-line campaign Axe Shower Gel. The commercial tells the story of a professional who removes all traces of evidence after party nights. The campaign will be available via a website and Facebook, where young men will be able to find out interactively how to remove evidence from different parts of
their body and obtain the tools necessary to be ‘clean’ in the digital world.
