Teddy Bear
Cornetto
Brand: Cornetto
Country: Spain
Media: Video
LOLA, Lowe’s Madrid agency, created this multi-territory campaign for Unilever’s Cornetto ice cream, starring a life-size teddy bear, encouraging us to show our soft side – with the end line “Try the irresistible soft side”.
The campaign works across a number of communication channels – TV, outdoor, mobile, online and across social networks.
