Screen Off
Unicef PSA
Brand: Unicef PSA
Country: Indonesia
Media: Video
Research has shown that too many Indonesian children can spend an average of 5 hours every day glued to their TV sets, long before they enter school. That’s more than double the duration recommended by The American Academy of Paediatrics (AAP).
This campaign, from Lowe Indonesia swept the boards at Cannes Lions, The One Show and the Clios in 2011 is for UNICEF and promotes a healthier attitude to TV viewing, for kids.
