Rent
Ikea
Brand: Ikea
Country: Australia
This case study outlines the D&AD Award winning campaign from 303Lowe in Australia, shows how we helped IKEA encourage people to keep the 2012 IKEA catalogue in their homes for a whole year. This campaign makes shoppers ‘landlords’ too, by creating the first catalogue that pays rent for being in your home, reflecting how IKEA products use space cleverly.
IKEA gives out ‘monthly rent cheque’ vouchers to participants. Everybody wins!
