Leap 60
Magnum
Brand: Magnum
Country: Spain
Media: Video
This campaign by LOLA (Lowe Madrid) launched Magnum ice cream in America in 2011. In a fully integrated campaign, movie starlet Rachel Bilson is trapped in grid locked traffic on a hot, sunny day – so she leaps across car and truck roofs to get to a juggernaught loaded with Magnum…only to be joined by a crowd of other motorists, all keen to sample the new ice cream bar.
