Changing Perspectives
Saab
Brand: Saab
Country: Sweden
Media: Video
This campaign from Lowe Brindfors, Stockholm launched the Saab 9-3X, fusing on line with TV, DM, retail, print, posters, event ID and trade event communications. The campaign retains its ‘Move Your Mind’ strategy linking to the ‘Change Perspective’ insight and takes us, through a designer’s eyes, through the evolution of the new Saab 9-3X – from prototype to road ready.
