AXE Destiny
Axe
Brand: Axe
Country: Argnetina
Media: Video
One of the legendary Axe/Lynx campaigns by our Argentinean agency, Ponce Buenos Aires, “Destiny” is a story about a boy and a girl that seem meant to be together. The ad follows both of them (separately) doing the same thing; reading the same book, watching the same cartoon etc.
But their apparent “destiny” is interrupted by a man wearing Axe who, in the moment the star crossed lovers were to meet, passes in front of the woman and changes everything….
