"Process is trying to make order out of chaos.
Creativity is trying to make chaos to create order.”
John Hegarty
IDEAS CAN COME FROM ANYWHERE
Summer in the City
The Institute opens in New York’s vibrant meatpacking district August 1st through 5th with an educational program targeted at the emerging leaders of Lowe’s worldwide network.
Trios of creative, business and strategy specialists were selected from agencies around the globe. Students have the opportunity to learn from each other and share experiences and expertise. The Art of Storytelling, The Art of Presentation, The Hollywood Story, Finding New Business on Old Business are just some of the classes included in the week-long session.
“The week has been curated within an inch of its life! Talk about a tough audience – these are some of the brightest people in our network – so the speakers, exercises, workshops and activities must engage, delight and inspire,” says Teresa Alpert, Dean of The Institute.
