Deutsch LA, part of the Lowe and Partners global network, has hired long-time TBWA/Chiat/Day creative Brett Craig as EVP and Group Creative Director for Dr Pepper and Snapple. Craig was most recently Chiat’s group creative director for Call of Duty, Tostitos, and Pepsi.

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LOLA, Lowe and Partners Madrid based agency and Nomad Skateboards, have became partners in the creation of a new range – called „very old school’, a new product range with a very particular retro style. The first product to be launched is a skate cruiser board with new products such as accessories and clothes in the pipeline.

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Recently in London, juries made up of the world’s leading creatives, pored over 1000′s of entries for this year’s coveted D&AD Awards.

Thursday 19^th April saw the announcement of the yellow pencil winners. Lowe and Partners, in a truly international effort, took home 3 yellow pencils.

You can watch the winning campaigns on our YouTube channel

With several new business wins in hand, Lowe Malaysia is moving quickly to shore up its creative talent pool, announcing the appointment of a second award-winning hire from the Philippines.

Gelo Lico from Ace Saatchi & Saatchi Philippines has joined the agency as Senior Art Director, on the back of Executive Creative Director Brandie Tan joining the agency in February this year.

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Magnum today launches Magnum Pleasure Hunt 2 Across the Globe, a high-paced, interactive game that follows a young pleasure seeker as she runs through the world’s hot spots in a bid to seek out the ultimate pleasure.

Play the game from 13:00 CET on 3rd April 2012 at http://pleasurehunt2.mymagnum.com and try to reach your highest score in the best possible time. For more information, follow Magnum on www.facebook.com/magnum.

Congratulations to 303Lowe!
Click here to read the full article on the Campaign Brief website.

Lowe Ginkgo has won Agency of the Year at Desachate – one of the most prestigious festivals in Latin America.

The agency, led by Diego Roman, picked up quite a haul on the night for Telecoms brand Antel, Amnesty International and Renault and sportswear brand Penalty.

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303Lowe’s ‘Enjoy the Ride’ campaign for its client the Office of Road Safety received the accolade of being voted Australia’s “Best Ad of the Year” in the AdNews awards last week. If you haven’t seen the campaign you can view it here.

Last night at the Dubai Lynx Gala, Lowe MENA picked up a Gold in Film for Red Bull “Kuwait Rising” part of their Art of Motion series, plus a silver and bronze for film craft.  They also took home a Design Lynx for their ‘Testimonial’ campaign work for BKP Music. Congratulations to Mounir Harfouche, Mark Lewis and all at Lowe MENA.
All Lynx Dubai winners can be seen here.

Johnson & Johnson Pacific announced today that they are consolidating advertising for their Stayfree® and Carefree® brands with 303Lowe, the current agency for the Carefree® brand.

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Agencies renamed Lowe Cape Town and Lowe Johannesburg:

Lowe and Partners has acquired a majority stake in local advertising agency Lowe Bull, in which it had previously been a minority shareholder. Lowe Bull will now be known as Lowe and Partners SA, to reflect its closer alignment with the international group.

Lowe Malaysia announced today that multiple award-winning CD, Brandie Tan will be joining Lowe Malaysia as Executive Creative Director. Managing Director, Khairudin Rahim, announced the appointment today and confirmed that Brandie starts in his new role on Feb 15th

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Lowe and Partners Global CEO Michael Wall and Mounir Harfouche, Creative Leader and CEO of Lowe MENA are to speak at Lynx Dubai, the premiere creative festival in the region. Lynx Dubai is part of the Cannes Lions festivals group and takes place in Dubai on March 4-7th 2012.

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Major cities throughout Latin America are almost unavoidably dense in population and infrastructure now, supporting rows and rows of tiny lots with narrow houses touching wall to wall. The new Penalty Sportswear campaign from Lowe Ginkgo Uruguay, captures three such neighborhoods starved for space, yet great patches of open earth have been adapted to form irregular soccer fields.

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As part of its ongoing transformation to become future-fit for its clients, Lowe Philippines announced a new management structure today that integrates interactive capabilities within the core of the agency functions.

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ICC Lowe, the healthcare arm of Interpublic Group’s Lowe & Partners, has won the prestigious Agency/Network of the Year Award for 2012, an honor bestowed by the Editors of Medical Marketing & Media, one of the leading publications in healthcare marketing…

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Lowe Chairman Tony Wright & UN High Commissioner Navi Pillay reveal digital and social media campaign

A global campaign by Lowe and Partners, in partnership with Fantasy Interactive was launched today at a Press Conference at the UN in Geneva.

See the video on YouTube
Access the Celebrate Human Rights website

Given to the standout Central St Martins Graduate of 2011

Last night Lowe and Partners announced the winner of the inaugural Nova award at the Lethaby Gallery in the new Central Saint Martins building at King’s Cross. Chairman of Lowe and Partners, Tony Wright presented the award and a cheque for £6,000 to Isak Akerlund for his animated film, ‘The Art of Darkness’.

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Lowe and Partners has been appointed to create a global digital and social media campaign for the United Nations to promote Human Rights Day 2011, which takes place around the world on December 10. This will be the first time the UN Human Rights Office has used social media in their celebration of Human Rights Day.

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Leigh Reyes Appointed President & Chief Creative Officer of Lowe Philippines – as Mariles Gustilo retires to take up post at Ayala Foundation

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The Electoral Commission has selected DLKW Lowe as both its creative agency and digital creative agency to deliver its public awareness and information campaigns going forward. DLKW Lowe was appointed to both parts of the account after taking part in two separate competitive pitches, ATL and digital, which were run by the COI.

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Carol Campbell has joined Lowe and Partners as Global Planning Director on Unilever’s Clear and Close-up brands. Based at Lowe’s Singapore regional hub, Campbell will oversee thought leadership and global strategy across several markets including Asia Pacific, Europe, Latin America and the US.

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Advertising agency 303 has sold 51% of its business to Lowe Australia in a deal that will see the two agencies merge to become 303 Lowe. 303′s management team, headed by CEO Nick Cleaver, will become the management of the new merged entity.

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Lowe Singapore has unveiled its first work for Perfetti Van Melle’s ‘Center Fruit’ brand, across Asia. Phase one of the roll out is in Indonesia, China and Vietnam.

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Lowe Singapore has picked up the network’s first Grand Prix at the Spikes Asia Festival held this week. The Grand Prix, in radio, was awarded for the Samroc Paint and Hardware campaign, which was also highly awarded at Cannes Lions 2011, back in June.

Click the Download list of winners…

LOLA, Lowe and Partners’ Madrid based agency, launched in 2007, confirms the appointment of Miguel Simoes and Chacho Puebla to its Management Team.

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Burger King Awards its regional advertising account to Lowe MENA following a competitive pitch.

An unknown number of agencies had been involved in the review, which was called in April this year and had included Dubai-based incumbent Tonic Communications. Lowe’s task will be to bring “fresh and insightful stories to consumers in the region”

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Singapore – Ahead of a presentation at Spikes Asia 2011, Global CEO at Lowe and Partners Michael Wall, tells Campaign about letting the agency’s creatives – and its work – do the talking.

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“I will” Deutsch LA Creates “Digital Quilt” to Construct Inspiring Multi-Faceted PSA Program asking: “What will you do in remembrance on 9/11?”

In observance of the 10-year anniversary of 9/11, Deutsch LA joined forces with MyGoodDeed, and HandsOn Network.

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Lowe Lintas has won the iProf business, with the account handled out of their Delhi Office. Lowe Lintas will contribute to the strategic direction, branding and communication of this innovative concept. iProf is India’s first digital education delivery system which combines world-class technology and content enabled via a personal education tablet.

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Lowe Shanghai has rolled out an integrated ad campaign for Remy Martin’s new product launch Centaure – a cognac tailor-made for Chinese consumers. The ad campaign encompasses TVC, print OOH and digital viral video, as well as electronic PR. It’s launch followed the trade launch of the product, earlier this month.

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Deutsch, Lowe and Partners North America network announced today that it has hired Matt Ian to partner with Michael Kadin, leading creative initiatives on the Volkswagen account. Ian is best known for developing the creative that launched the Axe brand in the U.S., evolving a staid category, all while bringing a glimmer of hope to young men across the country.

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As part of Lowe and Partners ongoing growth plans, it was announced today by Chairman Tony Wright that Monica Ruffo will succeed Geoffrey Roche as CEO of Lowe Roche and that Montreal-based creative boutique Amuse (www.atelieramuse.com) joins the global network’s North American anchor, Deutsch Inc., A Lowe and Partners Company.

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Lowe Lintas India has been awarded the 3M account in a multi agency pitch for a piece of the action from the global innovation giant, for their iconic brands Post-It® and another developing business from the Consumer & Office (C&O) Business stable…

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Michel Borelli is to take up the reins at Lowe Vietnam. No stranger to Vietnam or the region, Michel has spent quite a few years in Asia, heading agencies in both Vietnam and Indonesia. Borelli leaves the role of Brand Director for Renault and SCA at Publicis London, to return to Asia, where he has spent much of his career at Ogilvy- including holding the MD role at both their Vietnam and Indonesia offices.

Deutsch LA’s Mike Sheldon and Lowe & Partners Chairman, Tony Wright, invited to speak at The First Cannes Creative Academy for Young Marketers.

Launching at Cannes Lions 2011, The Cannes Creative Academy for Young Marketers is a week-long programme of structured and intensive learning specifically targeted at marketers and brand managers aged 30 years or under, working within a client organisation…

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Brand(x) Healthcare Communications, the London element of the ICC healthcare group, is changing its brand name to ICC Lowe and will be the London office of ICC’s rebranded ICC Lowe group. Over the last nine years Brand(x) has established a leading reputation in healthcare advertising, medical education, digital, internal communication and PR, backed by its exceptional expertise in branding and strategy…

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Lowe Lintas India, has won the creative duties for Suzlon after a multi agency pitch. Suzlon is the world’s 3rd largest and India’s number one wind turbine manufacturer, with its origins in India and operations across Asia, Australia, Africa, Europe, North & South America.

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Interpublic Group and the Interpublic Women’s Leadership Network (WLN) will sponsor a groundbreaking seminar at this year’s Cannes Lions International Festival of Creativity. The seminar, part of the official Cannes program, will bring together key marketing leaders to discuss women in creative roles and will mark the first time in the Cannes Festival’s 58-year history that this topic has been formally addressed…

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Lowe Asia-Pacific has been selected to launch a new chewing gum and confectionary range, from multinational confectionary giant, Perfetti Van Melle, in key markets across the region.

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Steve Dormon is to rejoin Lowe and Partners, taking up the role of Global Business Director on Unilever’s Close Up brand, whilst also overseeing the rest of Unilever’s oral care portfolio across Asia. Most recently, Steve was Global Planning Director and Partner at consultancy BrandThinkTank, in London, where he also managed brands including Sunsilk, Coca-Cola and J&J…

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Lowe Partner Scoops Netherlands Key Award

The Dutch Advertiser’s Association has elected the Amsterdam based agency, Alfred Agency of the Year. This was announced by an independent jury, which consists of a selection of leading advertisers, journalists and advisors, during the annual gala in Amsterdam last night…

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Got Milk?, the US campaign to promote the health benefits of milk, has tied up with upcoming summer action hero movie ‘The Green Lantern’ to create an online augmented reality game.

The game www.lanternworthy.com, created by Lowe + Partners agency Deutsch, asks users to prove they have what it takes to join the ranks of the Green Lantern…

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Lowe GGK Vienna has created a poster campaign for Sea Shepherd, a Non-Profit-Organisation for the protection of the oceans. Whale hunting is still illegal though various countries, don’t acknowledge this. From January till March 2011, more than 172 whales were killed in the Pacific ocean…

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Increasing attention is being placed on advertising effectiveness; whereby campaigns that are both effective and creative are celebrated at advertising award festivals across the world. The much anticipated gala event of South African advertising profession’s very own effectiveness awards, the APEX awards will be held 2 June 2011…

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Organix has launched its first ever TV commercial to support Goodies, its snacks range for toddlers.

The 30″ spot was created by DLKW Lowe, and directed by Trunk animation house.
Featuring the classic theme song from the “The Goodies” TV show, the commercial stars Richard Briers, and a cast of younger voices to bring to live the Goodies characters…

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NYC May 17th 2011: The 52nd Clio Awards winners have been announced. Lowe + Partners will bring home the following awards:- Lowe Jakarta won the first Gold Print Clio awarded to an Indonesian agency for its Public Service Campaign for UNICEF plus a bronze in the same category for its Electrolux ‘As good as new’ campaign…

Checkout clioawards for a full winner’s list

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In a big haul for the agency in Southeast Asia, Lowe Asia-Pacific won six awards including four silver, one gold and one bronze. The agency took home two silver, a bronze and a gold award for its ‘Say it with kids’ and ‘Bad timing’ campaigns for Unilever Vietnam. A further two silver awards went to ‘Paddle pop hits the world’ for Unilever Indonesia and ‘Citizen coffee’ for Nestle Vietnam.

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An interactive campaign that asks the public to place themselves in the shoes of someone less fortunate and imagine what their daily lives would be like is this year‟s winner of a United Nations award designed to honour advertising that promotes the ideals and goals of the world body. The award went to Lowe Brindfors of Stockholm for its “Lottery of Life” campaign for Save the Children Sweden.

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Four years after their merger, Erh Ray and José Henrique Borghi announced a new management structure for the agency which, in just over four years, has exceeded all expectations announced at the time of the BorghiErh merger with Lowe Brasil in December 2006.

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LOLA, Lowe + Partners Madrid based agency and the global creative hub for the Cornetto brand, is launching a new pan European print, outdoor, TV and online campaign for Cornetto Enigma, soon be aired in some 15+ countries. The campaign, which has as a life size teddy bear as its protagonist, invites the consumer to show his/her soft side.

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Stockholm April 15th 2011: Lowe Brindfors, Lowe and Partners Stockholm based agency, has created “Magnum Pleasure Hunt” an interactive game, as part of the 2011 communication plan of Magnum ice cream. The creative plays to the new global positioning ‘For Pleasure Seekers”. Lowe + Partners is Unilever’s lead agency for Magnum worldwide, creating both online and offline campaigns.

To Play the game please click here
And to follow Magnum on Facebook click here

Deutsch LA is launching its first creative campaign for Diamond Foods, introducing the newest innovation for the convenient breakfast consumer, Emerald Breakfast on the go! Nut & Granola Mixes.

Please click the download link below to read more.

IPG Investor Day was held in New York on March 29th….

Please click the download link below to read the press release.

On Sunday 27th March Morrisons launched its “Let’s Celebrate” campaign with a 60 second TV advert starring Freddie Flintoff seeking to lift the spirits of the nation.

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Tony Prehn, CEO of Lowe Thailand, today announces his retirement and the appointment of Jeremy Hine as his successor.

Tony’s entire 25+ year career has been spent in the beginning, at Lintas, now Lowe + Partners, making him a rarity in the job-hopping world of advertising.

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Towards further strengthening the senior management team, Lowe Lintas India has announced the appointment of Sabyasachi Mishra as Chief Growth Officer.

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Shui Yushan Seabuckthorn Juice, the leading brand in the Chinese seabuckthorn juice market, has appointed LOWE CHINA as its creative advertising agency.

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Lowe Asia-Pacific announced today that Vikas Mehta, MD of its Vietnam agency is to take on additional responsibilities for regional growth for the Asia Pacific region.

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Lowe Philippines, the local subsidiary of Lowe Worldwide, one of the world’s top multinational advertising agencies, has launched Crowdder, the country’s first web-based real-time insight crowdsourcing application.

Crowdsourcing is a method often used by businesses to tap into the knowledge and insights of a group of people in the form of an open call. Lowe takes crowdsourcing a notch higher by bringing it to the online social gaming space with Crowdder.

Worldwide network, Lowe + Partners, is joining forces with leading Dutch agency, Alfred, to create a new entity – to be called LOWE@ALFRED.

The new agency will handle the combined Unilever business of both Alfred and Lowe brands including Rexona, Knorr and Calve and also work on other international clients and projects from the Lowe + Partners network…

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Joseph George CEO, Lowe Lintas India has been invited to be part of the panel of judges at the prestigious 2011 Global Effie Awards. Joe has in the past, been on the jury of the India Effie’s.

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Former AMV/BBDO Board Director & Director of Policy & Performance for Sport England Take Up Newly Created Global Roles London 25th Jan 2011:- Jane Dorsett and Mihir Warty have joined Lowe + Partners and taken up the newly created posts of HEAD OF EVALUATION & ECONOMETRICS and HEAD OF BUSINESS ACCOUNTABILITY & ROI.

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Lowe + Partners agencies across the Asia Pacific region launched new agency identities today. Each of 15 lead offices across the region launched its own unique identity, agency livery as well as digital corporate sites. The Asia Pacific launch is the first of a global rollout, with other regions soon to follow.

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LOWE China team’s quirky idea won them the creative assignment for Taobao Trip’s campaign.

Taobao Trip, at first glance, is a familiar yet new name: it seems to be related to Taobao, or is perhaps a new platform. Both are indeed right. Taobao Trip is a comprehensive travel website under Taobao…

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Creative duo Dominic Stallard and Clinton Manson are to take up the post of joint chief creative officers at Lowe Singapore with immediate effect

The duo has been at Lowe Bangkok since 2007 and were promoted to joint CCO in 2010. Prior to that, they were based in Lowe’s Dubai agency…

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The first advert to air will focus on Sprouts, a vegetable synonymous with Xmas and, through the eyes of the Children, we will see that because of Morrisons unique approach to fresh food only the best fresh vegetables end up in their stores. The first 60 second advert breaks during X factor Saturday night on ITV1.

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After a pitch for the Mengniu Suan Suan Ru (Yogurt Drink酸酸乳), Lowe China was appointed as the creative agency for the Mengniu Yogurt Drink for both the brand and the Guo Shu Suan Suan Ru (Fruit & Vege 果蔬酸酸乳) product campaign…

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Bert Moore will join the NY office as Partner, Chief Strategy Officer. Moore, formerly Worldwide Chief Strategy Officer for Lowe + Partners, takes on the Deutsch New York Chief Strategy Officer position in addition to heading strategy and planning efforts on global businesses and new business efforts emanating out of North America for the Deutsch Inc. operations…

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Manila Nov 10 2010:- Lowe + Partners proudly announces the launch of OPEN, its new retail activation agency, in Manila. This follows quickly on the heels of the recent multi country launch of OPEN in London, Shanghai, Prague, Bangkok, Jakarta and Sao Paolo.

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Beauty care and spa giant Natural Beauty Bio-Technology Ltd. has appointed Lowe China as their creative agency effective Dec 2010.

Established in Taiwan, Natural Beauty was a pioneer in the beauty industry to enter China in the early 1990s. Today, with over a chain of over 1000 outlets across China, Natural Beauty is a well recognized leader in spa…

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Beauty care and spa giant Natural Beauty Bio-Technology Ltd. has appointed Lowe China as their creative agency effective Dec 2010.

Established in Taiwan, Natural Beauty was a pioneer in the beauty industry to enter China in the early 1990s. Today, with over a chain of over 1000 outlets across China, Natural Beauty is a well recognized leader in spa…

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